Culture that began with seashells and the trajectory of the Japanese market Kindle Edition

First published 1994

Learning from the past,
There is historical fact in history!

How razor manufacturer Schick was able to expand its market share in Japan by up to 70%.



Here is the history that led to this!
This is truly a history and business documentary book that brings new insight from the past.

My father said, "There are no borders when it comes to quality products!"

A driving force in the razor market, as recognized by the Washington Post.
What is the practical philosophy?



A history of razors written by a man who pursued razor culture and was passionate about the razor business after the liberalization of imports after the war.



It also introduces episodes such as the fierce market share battle between Schick and Gillette, and why they received an encouraging message from the US President. (First published in 1994)

Chapter 1: Razor Tales from Around the World, Throughout History
Chapter 2: The Razor War in Postwar Japan: Schick vs. Gillette
Chapter 3: Changes in Japan's razor market
Chapter 4: Razor Romance: Dreaming about Razors

The following new version has been added:

Chapter 5: Welcoming the Reiwa Era

Tax included: 1,200 yen

Available on Amazon Kindle (some previews available )

It is available as a second-hand book on Amazon below and there are reviews available.
There are reviews of previously published second-hand books.

Author: Yasuki Takeuchi, 82 years old as of 2024, still has a passion for razors

If you are interested in interviewing him or hearing about what happened at the time, please contact us.
My father said he would be happy if he could share this story with many people while his memories are still fresh.

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Article by Norio Takeuchi (son)